GoHighLevel Features: CRM, Automation, Funnels, AI & More

What HighLevel actually bundles today, organized around the workflows agencies are likely to evaluate.

Editorial note: Agency Engine Lab is independent from HighLevel. Product details and pricing can change; verify final terms with the vendor.

Core platform

HighLevel currently lists CRM and pipelines, dashboards, websites and funnels, domain management, email and SMS marketing, calling, conversations, social management, workflow automation, forms, calendars, ad management, reputation management, prospecting, payments, mobile apps, courses, communities and API access among its core capabilities.

Agency-specific layer

The plan structure matters. Unlimited adds unlimited sub-accounts and basic API access; Agency Pro adds SaaS Mode, automated sub-account creation, markup rebilling and advanced API access.

AI layer

HighLevel's current AI family includes Conversation AI, Voice AI and additional AI tools. Pricing varies by product and plan, so use our HighLevel AI guide before forecasting costs.

Feature evaluation rule

Prioritize the five or six workflows your agency performs every week. A feature only matters if it replaces work, improves a client journey or removes another paid tool.