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Independent buyer guide • Updated September 2026GoHighLevel Pricing (2026): Starter vs Unlimited vs Agency Pro
HighLevel currently has three core paid tiers. Here is the decision framework behind the headline prices.
Editorial note: Agency Engine Lab is independent from HighLevel. Product details and pricing can change; verify final terms with the vendor.
Current core plans
| Plan | Monthly | Key boundary |
|---|---|---|
| Starter | $97 | 3 sub-accounts; core features |
| Unlimited | $297 | Unlimited sub-accounts, basic API, phone/email rebilling without markup |
| Agency Pro | $497 | SaaS Mode, automated sub-account creation, markup rebilling, advanced API |
Annual pricing
HighLevel currently lists annual equivalents of $970, $2,970 and $4,970 respectively. Verify the checkout terms before purchase.
Budget beyond the base plan
Usage-based charges can apply to communications and AI. Optional add-ons include AI Employee plans and other services. Model expected client/account usage rather than comparing subscription price alone.
Which plan should you investigate?
Starter is the natural evaluation point for smaller operations needing up to three sub-accounts. Unlimited changes the economics for agencies managing more client accounts. Agency Pro is the plan to investigate when SaaS Mode, automated account creation or markup-based rebilling are central to the business model.